Marta Poncelas Ramon was born and raised in Vega de Espinareda,
Leon, Spain. Marta has lived in Barcelona and Madrid and currently
works as a free-lance photographer in London.
her B.A. in Photography and Digital Art at London’s
Westminster University in 2000.
Her passion for photography
started as a
means of self-expression. Marta uses her work as a platform
to comment on current and relevant social issues.
The tobacco industry has a great deal of influence and power
in today’s media and society. Marta uses paradoxical
images to show the connection between the fact that smoking
yet manages to communicate a glamorous image. Smokers are portrayed
as fashionable, sexy and independent. This irony is particularly
emphasized in images of women.
Marta’s collection of photographs
illustrates how the media has made smoking synonymous with
freedom and pleasure. Every smoker is aware that tobacco
kills, but like
a lottery, smokers continue to play without ever believing
it will happen to them.
Marta’s other most recent work has been directing a non-funded
multi-media project entitled "It is my time". This
interactive audiovisual CD-Rom project has recently been forwarded
to galleries for potential viewings.
For more information about
Marta’s work please visit her website:
Tel: 020 7 625 2004.
would like to give special thanks to Feli Simon for her help
and cooperation. Also thanks to: Joaquina Ramon, Bonnie Burkell.